LED Lighting Solutions for Demanding Environments
FX Lighting focuses on the most demanding environments. The majority of our LED lighting solutions provide a ROI of less than 18 months and support positive cashflow from energy and maintenance savings for our customers. We customize a solution for each customer using patented fixtures to deliver critical features to withstand harsh environments at a great price. As a company, we enjoy making a positive impact on our environment by reducing waste and the world’s carbon footprint.
FX Lighting was founded in 2002 and is currently headquartered in Raleigh, North Carolina. We’ve been providing cutting edge LED technology for nearly 20 years.
Our custom lighting solutions are configured for each business and application. We provide a complete proposal including photometric design.
Each of our patented products are customizable to meet your needs. We also offer 5-year warranties so you can rest assured our products will last.
Meet the Team
A 30 year State Law Enforcement Veteran and a proven leader bringing Management and Leadership skills into the Private sector. Having COO and CEO experience in the Automotive and Manufacturing Industry with a focus on Customer Service and Accountability. The goal of providing tools that encourage innovative thinking and solutions within FX Lighting is at the forefront of everything.
A former Air Force Officer and a proven sales leader with an established track record of success at growing revenue, profitability, and market share in competitive business environments with iconic brands like GE, Hubbell, IDEAL, CREE. Adept at defining business problems, creating sound strategies, and driving those plans into tangible results. Effective at building and mentoring high-performance teams.
Brenda is a Certified Public Accountant (CPA) licensed in the State of North Carolina. She joined the FX team in April of 2017 as the CFO after 32 years of accounting experience in the Healthcare arena. She spent 3 years in the Tax and Audit world right after graduating from Appalachian State University in Boone, NC. Brenda has enjoyed learning the lighting and manufacturing world after spending so much time in Healthcare. Brenda is married with one daughter. She has a Grandson who is 4 and a Granddaughter on the way.
Kristine Bryant was born and raised in Austin, Texas. She received a BA in Biology from Southwestern University and an MBA from The University of Texas at Austin - McCombs School of Business. She is an experienced Chief Marketing Officer and has worked with companies in a wide variety of industries to develop and implement effective marketing initiatives.
Chen Lin was born and raised in China. She came to US in 2009, and graduated with Masters of Science in Accounting from University of Texas in Dallas in 2011. She has more than 9 years of professional accounting experience in the manufacturing industry. She has been with FX lighting since 2015. She and her husband have three children. In her spare time, Chen enjoys reading and supporting her children’s activities.
Sales Enablement Manager
Neil Tolley currently oversees the Operations team while managing Business Development in the Tarheel state of NC. A native of Durham, NC, Neil attended the University of North Carolina. He graduated with a BS in Business Administration and a minor in Sustainability Studies. He has been with FX Lighting since 2014 where he began as the Warehouse Manager.
Michael Guo was born and raised in China. He attached Harbin University Science and Technology and graduated with a B.S. in Applied Electronic Technology. He has 10 years of design and installation experience in the building intelligent electrical engineering, and then 10 years of design and production and management experience in the lighting fixtures factory. He is a father of one young son, and he likes badminton, hiking, mountaineering, etc.
Hunter Alley was born and raised in Concord, NC. He graduated from North Carolina State University with a B.S in Business Administration with an Entrepreneurship concentration. He has been with FX Lighting since 2019 and currently oversees all warehouse activities. Outside of work, Hunter enjoys time with family/friends, running and matching his beard with his clothes.
Experienced Sales Manager with over a decade of history of working in the Industrial LED lighting industry. Facilitated upfitting over 20 million square feet of industrial facilities lighting. Strong sales professional with a Bachelor of Business Administration (BBA) focused in Finance, General from North Carolina State University.
RVP North Central
Paul obtained his engineering degree from the University of Minnesota, Institute of technology and received his MBA from Aspen University. His experience includes marketing, product & sales management serving process, automation and commercial industries. Market experience includes Industrial, F&B, Medical, semiconductor, pharmaceutical and other areas.
Jerry Cassel, LC, MIES
RVP Mountain and South Central
Jerry is a multi-disciplined Sales and Marketing Professional creating demand and driving sales of Customer Focused Lighting Specifications, Energy Saving Applications and Eco-Conscious LED Solutions. Jerry joined FX Lighting in 2020 as the Region Business Development Manager for the South Central and Rocky Mountain Regions. Jerry brings an extensive background in Commercial and Industrial Lighting. Jerry attained LC (Lighting Certified) designation in 2005 and is an accredited Six Sigma Quality Black Belt. Jerry earned a BS degree from Letourneau University in Longview, Texas. Jerry is a singer/drummer/musician, golfer, husband and father of 3 adult sons.
The NSF mark is your assurance that a product has been tested by a trusted independent certification organization. It is valued by consumers, manufacturers, retailers and regulatory agencies worldwide.
- Provides assurance that a product was impartially reviewed to established standards or guidelines
- Confirms that product labeling and claims have been objectively verified by a trusted third party
- Differentiates a product from the competition, offering a market advantage
- Demonstrates an organization’s commitment to quality, compliance and safety
- Is backed by a team of professionals dedicated to public health and safety operating in more than 180 countries
UL certifications demonstrate that products have been tested to applicable standards. UL’s recognized regulatory expertise provides critical credibility to authorities and the marketplace. Bring your products to market more efficiently and clearly differentiate them on crowded shelves with certification from the safety science leader.
DesignLights Consortium Premium Certification
Ingress Protection Rating Certification
FX Lighting fixtures have IP ratings certifications. IP classifies the degrees of protection provided against the intrusion of solid objects (including body parts like hands and fingers), dust, accidental contact, and water in electrical enclosures. The standard aims to provide users more detailed information than vague marketing terms such as waterproof.
FX Lighting food processing and packaging lighting has been accepted by the United States Department of Agriculture AMS (Agricultural Marketing Service) as in compliance with two food processing programs:
The acceptance certifications are based on criteria, guidelines and principles from two respective standards: